Investing in San Marcos Texas Real Estate: Opportunities for Growth in 2024
- Staff
- Sep 16, 2024
- 2 min read
Updated: Sep 18, 2024
San Marcos, TX, offers unique real estate investment opportunities as we head into 2024. Located strategically between Austin and San Antonio, this city is witnessing significant growth and economic development. Let's delve into the data to understand why investing in San Marcos real estate can be a lucrative decision.
Population Growth
San Marcos has experienced substantial population growth over the past decade. According to the U.S. Census Bureau, the population increased by approximately 36% from 2010 to 2020. This trend is expected to continue, driving demand for housing and commercial spaces.
Real Estate Market Trends
Median Home Prices
According to Redfin, the median home price in San Marcos as of May 2024 is $328,000. This represents a year-over-year increase of 6.2%, indicating a robust appreciation rate.
Year | Median Home Price |
2020 | $286,000 |
2021 | $305,000 |
2022 | $318,000 |
2023 | $328,000 |
Days on Market
Homes in San Marcos typically sell within 79 days, with some hot properties selling within 32 days. This relatively quick turnaround highlights the market's efficiency and attractiveness.
Rental Market
San Marcos benefits from a strong rental market, fueled by Texas State University's student population and young professionals. The average rental yield is around 5.5%, making it an appealing option for buy-to-let investors.
Infrastructure and Economic Development
San Marcos is undergoing significant infrastructure improvements, including transportation and public amenities, which enhance its attractiveness. Key projects include expansions of the I-35 corridor and improvements to local public transit.
Migration Trends
A notable migration trend is the influx of residents from larger metros. In the past year, there was a significant net inflow from San Francisco, Los Angeles, and Dallas, highlighting San Marcos as a desirable relocation destination.

Investment Opportunities
Residential Properties: High demand for rental properties near Texas State University ensures steady income and potential for capital appreciation.
Commercial Real Estate: The expanding local economy and growing population create opportunities in retail and office spaces.
Mixed-Use Developments: Combining residential, commercial, and retail spaces can yield high returns by catering to diverse needs.
Let's talk!
San Marcos, TX, presents a compelling case for real estate investment in 2024. With its rapid population growth, robust real estate market, and ongoing infrastructure developments, it offers multiple avenues for lucrative investments. Whether you're looking at residential properties, commercial spaces, or mixed-use developments, San Marcos stands out as a promising market for real estate investors.
Contact me, and let's start investing in San Marcos, TX!
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